FAQ

Marketing Facilitation & Business Development Services

Why do I need a marketing plan?

I hear this often.  Sometimes it’s not in those words, but in some form.  Why?  Because I have found that a lot of companies tend to market only when things are slow and then they cut back because they are too busy.  This is the “fly by the seat of your pants” marketing strategy.  At times it seems to be working, but over time, it becomes exhausting and ineffective.  Usually the outcome of that strategy is a “feast or famine” cycle to revenue which cannot be sustained over time.

How do I know where to focus my efforts?

That is a great question.  Actually, if you don’t know were to focus, you tend to work on the wrong problem and then waste lots of resources including time, effort and money.  I have an assessment that will help you determine the best place to focus your energy.  Most people fall in to four general categories:  Filling the Pipeline, Following-Up, Getting Presentation or Closing the Sale.  Sometimes it is hard to tell the difference.  You might be excellent at closing the sale, but can’t get in front of enough people.  Then you know where to focus your energy.  If you need to know where you are stuck, try the assessment.

Get Client’s Now Program

What is the Get Clients Now Program about?

It is a program based on the book by CJ Hayden that teaches in a simple, easy to understand approach how to market and when.  It breaks it down into strategies and action steps that are implemented over 28 days to reach a specific goal.  What makes this program so amazing is that it’s user friendly, and manageable.  It is flexible yet structured.  The magic is a plan and then consistent behavior to reach your goal. 

I’ve never taken marketing before, so this is all new to me.  Can I use the system?

Absolutely, it is really geared toward people who are not marketing professionals.  The program explains the concepts of marketing to get clients and then gives you the tools to do it. 

How does the program work?

Typically it starts with an initial 3-hour training session.  Getting the book is required so that you can follow the system.  Then a series of follow-up accountability sessions are set up, usually by phone, to check in and see what’s working and what is not.  At that time we work through any challenges someone might be facing as well as celebrate any successes.  Most people find this format works well.  They know that once they put the plan on paper, share it with the group and know that they are going to have to share what they have accomplished, they tend to get the items done.  They are always amazed at the results!  It’s usually more revenue and a strong client base. 

Who is not a good candidate for this program?

Well that is a tough question, but I would have to say anyone who is not really serious about reaching a specific goal.  What I have found happens with some people is they think they are ready, but when the follow-up calls start, they are not participating because they have not followed through on their actions.  This happens for many reasons, some of which can be worked out and some are out of their control.  So the real answer is this program is not for someone who is not ready to do the work it takes to create and implement a plan.

That being said, that doesn’t mean they could not become ready through the group.  Sometimes, people are stuck and suddenly find themselves unstuck after they work with the group and see how it works and what other people have done.  There is something motivating and powerful when like minded individuals get together work on a plan of action.